colour is effectively an illusion that helps us to see the world in a way that is useful
do all people see colour the same?
young vs old, men vs women, cultural difference?
how we feel about different colours
understanding how the brain sees colour = how it understand everything else
red won 2/3rds more - competitive situations - manipulated the way the contestants were being perceived by the referees
linking colour - red - to testosterone - more aggressive - elevation in confidence - less stress
testing time - blue = calm red = anxiety thus distorts your perception of a minute under different lights - blue pod 1 minute lasts 11 seconds less than in a red pod - red makes you highly aware of your environment - heightens arousal
scientists see colour as more than just personal taste
we were born with emotions towards blue and yellow and in our nature, whereas we had to learn red and green - why we find the deep feelings calming, compared to a learning process, strong distinction between cool colours and warm colours - distinct feelings we're born with - red and green modern thing completely a function of our cerebral cortex - takes a lifetime to be able to associate a colour with a new feeling
green a colour of pastures / red = passion vs danger
inexplicably linked to pleasure and pain
function better in the world
colour doesn't exist - it's a construct of your brain - there is nothing literal about colour in the womb - signal from your eye to your brain - your brain fixes the picture colour when changing environment, so colour stays constant, colour constancy,
we know what colour something should be - our eye doesn't simply see colour our brain creates it by drawing on knowledge of what things should look like
many aspects of whats makes us individual go into forming colour - the language you speak, the experience you've have
new borns have very limited colour vision - develops over 3 months
the words you learn could structure how the brain structures the visual world
zoozu
vapa
borou
dumbu
as the Himba have the same word for blue and green they cannot spot the difference when put next to each other, however when a slightly different shade of green is placed next to another green, they can quickly tell apart as they have different names for these two shades, whereas we could not
thus the Himba with their 5 words see the world differently to us
colour is created in your brain, from the language you speak, moods you feel and memories you carry
one of natures great illusion
women more sensitive than men to colour, and women with a more sense of control cause them to see the world more accurately
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