Statement of Intent

Statement of intent

·      Who you are as a designer

·      Ethos behind your work

·      Method you use

·      What you want to achieve

I have always been motivated by projects that contribute to social and/or environmental progression, with a drive to create suitable and aesthetic design that can somewhat popularise big concepts into an accessible output for the target audience. This is normally achieved through heavy research and problem solving into the most appropriate tone of voice. I also believe in the necessity of pooling different cultures to expand beliefs and understandings, to establish a less polarised, more tolerant, and culturally aware society.

My design ethos also responds to promoting forums of creativity. This includes the importance of music as a form of self-expression and freedom, and the use of audio as a strong aid in the reception of art and design.

This is furthered by the idea of designing to promote lateral ways of thinking and seeing, in a world that institutionally favours literal approaches, embodied by facts and logic. Exposing the conceptual process by depicting ways to draw inspiration from the unexpected, I hope to communicate means to appreciate the smaller things, as to push for a more holistic way of experiencing life. This is thus embodied by the idea of using design as a tool to make things exciting, fun and appealing.

All this is achieved by concept heavy design, that uses contextual relevance to carry the design decisions.