This project investigated design for print in the form of publication design. Two graphic designers combined their tastes and experiences to produce a considered and inspired output. This brief thus focused on creating for print (CMYK) with considerations for stock, colour, layout, form, and binding methods.
The research looked at an array of methods and processes for printing and binding in order to inform relevant and successful design decisions. Exploring the context that the publication would sit in allowed the design to study this broad area of design and the various finishes that can communicate ideas without words. The design therefore found this process particularly beneficial, more so than design for screen, in learning the ways simple textures and colours can communicate starkly different things - i.e. a staple for the bind instead of a stitch.
The collaboration was enjoyable, easy going and productive. Both designers had similar tastes and interests within the graphic design discipline, resulting in little conflict and efficient decision making by bouncing off one another. We were able to use this outlet of design to translate both our experiences travelling as designers in a really effective way that will hopefully resonate with other specialists. Producing practice runs of the publication meant there was less pressure when it came to do the final finishes.
Both designers agreed on spreading out this project to work on throughout the year, with an open timeframe, so that the process would happen alongside other projects. This was so the development was not rushed, and that the end result would have time to be tested and evolved. The publication briefs explored prior to this have always been relatively rushed towards the end. This way of working meant there was little pressure on hurrying the conclusions, meaning the design could progress with limitations rather than settling with them. Choosing this approach meant the end result could develop as we did throughout the year, pooling the knowledge we learnt from various visiting professionals and visits to aid the overall output.
The only issues the collaboration experienced were with the limitations of resources available to us. Renting camera equipment was strenuous and difficult due to it being a busy period when production came about. Also, the only way to print large-scale was onto roll paper which did not flatten in the available timeframe, causing curved finishes when photographing the final product.
Additionally, the costs of this project were high which is why only one publication could be made within the budget and timeframe. The intricacies of having so many elements meant it was not feasible to produce two with a limited budget. Nonetheless the design sought to make up for this by strongly evidencing the finished product through scans, videos, gifs and an array of high-quality studio imagery.
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