Studio Brief 2: Design for Screen

* revolve around a client
* potential avenues to explore context and avenues - creative problem within that
immersive and engaging screen based experience for a media of your choice 

• write a brief for yourself - identify problem / client / target audience 
• what kind of digital experiences engage the user - what is embraced - fulfil their goals and needs
• what the user intends to be doing and to achieve when using this interface
• must be global - breaking the boundaries of geography - distribution is vast - the reach of your application
• use variety of media - image / audio / video
• not necessary of essential as a designer to know coding - but how to work with developers 
• research - justify your project 

* every brief starts with a problem 
* highlight problem then suggest how a digital based outcome with resolve that

E.G. BMW car kew app
– 'overload, clutter, and confusion are not attributes of information, they are failures of design'
E.G. Mercedes toggle that unlocks the door when in proximity 

User Interface (UI) - navigation/ menus/ passwords/ drop-downs/ adverts/ pop-ups/ swipe animations/ iconography  - all the practical and formal issues - typeface relevant's / sizes of interfaces 

User Experience (UX) - people/ happiness/ efficiency/ understanding needs/ solving problems/ entertainment/ pleasure/ how quickly and easily a user can get from A-B

Screen based:

• Computers
• Televisions
• Mobile Phones
• Sat Nav's
• HUD's
• Projection
• App
• Smart TV interface

User experience 

google design and Apple iOS human interface guidelines

On information about their design approaches, philosophy and themes

device screen sizes and orientations 

layout guides and safe area 

UX designer

What, when where why how and who - affects users interaction with a product

business needs and user needs overlap 

takes the users needs into account at every stage of the design and production process

1. you're probably doing this already - become better at it

2. user-centred design is a process - scientific - analysis and method and applying it to humans 

3. it's not that hard - anyone can learn the basics of user testing 

4. you should care about UX - it's interesting, challenging and rewarding

HCI - human computer interaction - the ways that people interact with the digital system

Usability - ease and efficiency - accessibility for whoever's using them, be in the context of who's using them. The interaction design 

Functional view of usability 

do-goals / be-goals 

Brainstorm of ideas:

Favourite idea:

– Podcast app