What they liked:
- Really unique idea
- Lots of justification through research
- 'Love the visuals created & the way the visuals work with the music
- Super cool videos
- Love the concept
- Colours are amazing, they really work with the music
- Dope
- Responds to music well
- Love how it's different
- Trippy x2
- Nice colours
What to develop:
- Could record how people interact with it - gathering more primary research and validity for its user purpose
- Mock it up on the stage and screens
- Maybe look at songs with a narrative
- Explain user experience clearly to respond to brief
- Make sure its clear user experience
- How does the shapes and forms represent the music/songs?
- How does it solve a problem?
- How does it interact with the viewer?
Response to constructive feedback:
Most people who have viewed it have commented on how the visuals are very befitting of the music, and almost everyone has described it as 'trippy'; so in this way the audience response is very relevant, seeing as psychedelic rock music should adhere to the 'trippy' aesthetic (psychedelia = music, culture, or art based on the experiences produced by psychedelic drugs - that being imagery out of a realistic visual)
Moving forward in order to enhance user experience consider telling the bands story through a visual narrative - how can they get the message of their songs across? By using the platform created, and developing a relationship with the client, the designer can then depict and visualise the musicians story telling goals.
In this way a perfect environment for the different variations of creativity and 'art' can fuse together to enable an epic immersive experience that considers viewer/ user/ audience with the client/ concept/ intentions.
Essentially the user experience is amplifying a consumers experience for something they've purchased. It is the same with an app or website, it's responding to a problem — in this case the problem is creating a unique selling point for the client (musician/s), and providing enjoyment for the consumer through a stimulation of senses. When visuals and music flow a mood and tone is set, and how the crowd interacts with the band determines the bands success. This is thus a way that screen based design can be used in a different context to benefit both parties and create an overall improved environment.
As a viewer at a concert, you are there to look at the stage. What's on the stage? The band performing, the sound they are creating, and the background visuals. An aggressive strobing effect creates a huge impact on the crowd, almost declaring a heavy part of the song – this may cause them to jump up. A more light sound might have slower moving visuals, a small wave for example will make the crowd sway. This exemplifies exactly how the screen based design can impact and influence the crowds experience.
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