Appropriation

Conceptual fine art examples:

Marcel Duchamp 
- Fountain (1917)
likd the idea of encorporating the real world into art work - everyday things 
- mona lisa; 'L.H.O.O.O' (1918)
cast a lot of doubt on what art is
twisting meanings
 

Hannah Hoch 
Dadaism - modern art movement, performance, visual arts, music
early 20th century 
 questioning mainstream and authority of art 
developed collage as a technique 
Type form and existing imagery - really forces juxtaposition 
the way certain elements relate to others 

Raoul Hausmann - ABCD
image vs substance
extreme and crazy, frowned upon in fine art terms, now we see in a different light 


Andy Warhol Mariyln Monroe 1964 by Richard Pettbone 
Elaine Sturtevant (1973)
David LaChappelle - 'Amanda at Warhol's Marylin' (2002)
  appropriation as not lifted light for light but idealised 

Sherrie Levine - After Walker Evans (1979)
Walker Evans - Alabama Tenant Farmer's Wife (1936) 
Michael Mandiberg - Untitled (AfterSherrieLevine)

re-appropriating, representing, questioning their credibility and meaning, the impact they have, questioning authorship - how do you get authority to put your name on it - resetting the context of what it says

• question authority and authenticity
• question what art is or can be 
• investigate process and making
• question the value and meaning of mass culture 
• the superficiality of the appropriations 

Cultural appropriation 

- Sanaa Hamid, 2013, photographer 

- western culture, white supremacy, restoring meaning in objects and identity 

- Vogue Arabia - Gigi Hadid wore a hijab without being related to the culture

- Vogue India - using Kendall Jenner 

'Orientalism' - Edward Said - critically exams the relationship between the west and oriental cultures - the power of the symbols, cultural superiority, imbedding wester history and relationships with other countries, colonialism, influence 

Parody 

changing twisting re-appropriating re-contextualising elements from popular culture 

= Banksy 'Kate' 2005

= Ad busters 'Absolute Impotence' - taking really well received and known images and reproducing their vernacular, powerful parody, direct singularity 

= 'Obsession for men' on Calvin Klein 

= Bonnie and Clyde - 'God Bless Agyness Deny (2011)

= Jamie Reid - 'God Save The Queen' (Swastika Eye, 1971)

Pastice

= Stranger Things - Steven King novels, set in the 70s, Star Wars poster vibes

= Stranger & Stranger packaging for Ludlow Blunt 

Using resources available, produced work that is informed by the current exploration of appropriation, subversion and parody. How can meanings be changed, skewed or re-contextualised using these techniques. 

The Conservative Party logotype and campaign design:

Research:

Existing Parody:

Outcome: