Visiting Professional: Only

• award-winning branding agency helping organisations to use design to innovate and grow 
• based in Manchester - national and international clients
• 6 of them; good size; can be selective
• clients - deal with education - Goldsmiths / Design Council/ Lost Village - festivals - luxury/ high fashion - Mercedes - varied 
• around 4 projects going on at one time - 2 big and 2 small, quick ones (4-5 weeks)
• pitch for 2 or 3 a year but put all efforts in as in a big risk, big organisation will spend a lot of money 
• make prototypes on Invision easy to use / Axure
• design for screen - digital
• often students are sceptical about designing for screen 
• constantly evolving / fast-paced / endless opportunities now days - game is changing; video/ animation/ typography
• it's important - primary means of consuming a brand; experimental/ interactive and it's here to stay - digital age
• design process: 1. Research (competitors, audiences, personas, principles 2. Wireframing (ideation, test assumptions, client buy-in) collaborative part of the process, sketch boards, basic way of mapping out the project, separate from design to keep it simple and rough, clients know what they're getting before the design stage 3. Design 4. Front End
• working out hierarchy 
• test extensively with users 
• layers/ visual language - how can text look on small scale
• Printworks - motion language - how do they move and interact with each other - manifestations on screen
• Rebranding - University of Suffolk; 'embracing change' touched on location and flag colours etc - logo / wayfinding / posters - 45degree angle consistency
• Lost Village - L &V make up logo, came up with out typeface, ancient markings that played into the theme of 'a village lost in time' - quite untraditional, tells a story and consistent visual literacy
• Helbers - ex creative director of Louis Vuitton - brand identity - hangers / labels/ website/ look-book - stripped back, little text, colour fades over pictures, little content
• Bring Me The Horizon - website design, fast paste, international helpings