Putting Into Context

I created some mock ups of my design into the context of where energy drink logotypes would be seen. I wanted to do this as part of my development, to see which out of my heartbeat variations would work best as a logotype for the Overstride energy drink.

Standard energy drink can rendition. Two designs that use overlaying in different ways

I added colour to this design, to see how it would accentuate the design. Primary colours and yellow have a strong association with the industry, and I thought its vibrance would work well as a development. 

I really like the way this works on the can. The colouring glows in a relevant way, and the symbolism underneath rather than in the logotype could work as a good representation. However, with this briefing it is important that the logotype itself has the main basis or the brand, and can carry itself alone. 

The vibrant purple and green design that if funky and youthful, and could thus work well towards a target audience. 

Experimenting with lightning bolts with a a glowing design that fits in well in this context. The lightning bold may seem tacky to some extent, however is applicable in the industry and represents a huge bolt of energy. 

Developing on from the first can design, by adding the heartbeat to the 'v' and presenting a strong monitor styled representation of the logotype. Being up against the brick wall also enables an urban feel to the drink, which is a strong commercial gain. 

Placing into context of an underground tube advertisement.

The two experiments below experiment with a t-shirt design for a gym or sports company sponsoring the brand. They are relatively overpacked which could be simplified for final production, however grasp that style which sponsored sportswear have with overfilled compositions.  

This first experiment of a poster overlaid the whole image in the same design technique as the logotype, however I felt it was a bit too much, so looked to make it less complex. 

Thus, the final rendition of the poster design focuses on overstriding the legs of the athletes alone, placing emphasis on their movement and not taking away from the vibrancy of the logotype itself.