After exploring the various definitions and context of my given word, I started to brainstorm possible companies and already existing company brands within different the fields.
The conclusions I came to from the definition alone, were to consider movement, motion and the paste at which this happens. All the synonyms I found, tended to follow the pattern of being ambitious and competitive words, ultimately summarised through the idea of 'surpassing'.
When taking the word into the context of sports, and a company like a gym, I found the word had specific negative connotations. In athletic jargon, it is a word for over-working and can lead to injury in the ankle. As such, I wanted to look into a company that utilises activeness however is not the sole purpose and basis of it. This is where an energy drink company came from. The market would be associated with exaggerated and active terminology, therefore befitting 'overstride' conveniently. 
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