Thursday, 10 November 2016

Final 5 Variations: Overstride



Representing speed and motion, this simplistic design is bold and speaks for itself. 


Playing with placement of the wording in a relevant way, resembles the notions the word itself entails. 




Looking into the use of practical techniques, ligatures and kerning, to again play on the meaning of the word aesthetically. Being in lowercase, this design offers a different approach to a less forward energy drink.

The first variation of the heartbeat design. The LED styled type resembles that of what it depicts and is bright, fun and simple. 
The last, and strongest design in my opinion. Overlaying the word in bold colours that are accentuated by the black background. It's oblique form enhances the movement and presents notions of activeness.


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