Final Critique

I was able to gather the opinions and suggestions of my peers in order to gain constructive feedback to evaluate my work. 

A main question I wanted to ask, which I found to be the most important aspect of the type, is does the style match the context. My whole investigation centres around the premises of the sublime, and thus if the typeface did not portray this, I would find it to be unsuccessful. However, people generally agreed that it did look 'sublime', yet certain contexts I placed the lettering in did not work, which I did agree with prior. 

They liked how there were broken up aspects of the word, and found that this nicely resembled the idea of geometric shapes, and the swirls and shapes do signify nature well. They also found, as did I, that the font looks cheap in context of jewellery, and works better in the context of illustrated books and patisserie/bakery shop fronts 

Someone said the change the decent on the 'm' and 'n' as it is repetitive, however I feel a typeface has to be constant and have characteristics that are relevant to the entire alphabet. A typeface is not designing each individual letters, it is coming up with a rule that all 26 adhere to, so in this sense, I would disagree.  Nonetheless, maybe I could consider making it only one, for instant the very left line, and then the rest have a different design, to draw less attention to that area, and have more varied stokes. 

I do not feel the sense of sublime would be lost in any word written, thus I do feel it is successful in this sense, however it's context and certain parts of the letters are over exaggerated and thus, on reflection, if I was to progress with this project would be amended. It would be interesting to explore the chocolate and sweet market, and do feel as if I missed out on a perfect field for this typeface. The vintage playfulness of old authentic sweet shops or chocolatiers would be very befitting of this font. 

I think it is evident that through my production, the high-end market was somewhat lost from the typeface. When I started out the project, I looked at the word 'sublime' to connote royalty and a majestic aesthetic, however since the research picked up and I saw a different perspective of the definition of the word, I found the direction I went in to be more interesting and original that simply traditional calligraphy styled lettering.