Study task 1
Key considerations when approaching this task:
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Is it interactive?
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Will it be static?
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Can it move or change?
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What were you testing/ trying to achieve?
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Would people react to something out of the
ordinary in an everyday space?
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How did it stand out, was it obstructive, was it
playful?
Our video set out to be both playful and non-static. We wanted to create an environment that was distorted from an ordinary in a simple and low-cost way. The balloons perfectly enabled this 'random' environment where nothing was planned out or predictable in terms of its placement and peoples interaction. Due to it's interactive and playful nature, it was expected that some people would indulge and others wouldn't, however, against general stereotypes, this was not dependant on age as shown in the video.
Our video set out to be both playful and non-static. We wanted to create an environment that was distorted from an ordinary in a simple and low-cost way. The balloons perfectly enabled this 'random' environment where nothing was planned out or predictable in terms of its placement and peoples interaction. Due to it's interactive and playful nature, it was expected that some people would indulge and others wouldn't, however, against general stereotypes, this was not dependant on age as shown in the video.
Semiotics of signs
Frutiger analyses shapes to look at the psychology on how we respond to them in the form of signage. We used circles in the context of balloons, with the basis that Frutiger analyses that a viewer feels a sensation of claustrophobia with a sign that is inside a
circle. As they were outside the circle
in this context, the audience may have felt a stronger freedom and confidence
in some places (which led them to kick or header the balloon/circle). This may also be due to the separate set of connotations
surrounding a balloon – it’s playful and not static, its always moving in all
directions due to its lightweight nature. It could be considered nostalgic for
some, or annoying for others depending on their own association with this
common figure.
Audience, scale, contrast impact and clarity:
Was it tested in the right places – how would reactions vary
in different locations – up and down or horizontal plains?
Due to the weather conditions, and the very heavy rain, it
was hard to try out a lot of places with our concept. We were originally kicked
out of trinity centre as balloons were considered a hazard there, this left up
with very few options for how we could produce the type of wayfinding. With bad
weather also effects the moods and attitudes of the public and thus their scale
of interaction. Pathetic fallacy, I feel, did play a big part in affecting the
scale and type of interaction we had.
Critique response:
Comparing and
contrasting with other groups, and spotting trends in wayfinding for additional
research
It was evident that…
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Girls and boys signs seem very applicable;
people have strong subconscious associations with the gender symbols and their
own doors or paths that an individual identifies with and thus feels is
directed at them as it is all-inclusive and not specific to certain people.
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No entry signs or signals people take more
seriously. A physical obstruction means people have no choice but to go around
or avoid this is what was seen in all videos that included this sort of
wayfinding obstruction.
- People found it generally hard to get the public to interact, and that most likely, a more professional outlet would attract more people.
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