Tuesday, 7 February 2017

Subjective to Objective: Blackletter

Black letter

Eric Hu

Based in Montreal and New York, Hu is an artist and designer who does a lot of work for design magazines. His work is very subjective with a focus on line shape and form. His work is interesting to consider as inspiration when relating to the characteristics of blacklettering, such as compression, sharp and ornamental finials, biting and high contrast of strokes. 
He also combines pattern and texture within his shapes, which creates an interesting depth. The subjectivity of his work enhances its aesthetic. It is not that to provide easy information, but for the viewer to explore and take what they will. 
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David Rudnek 

Again with Rudnek, who incorporates blackletter into his work, doesn't seem to follow grid systems and could be used to explore crazy type of compositions, which are compact. He uses type which has clearly been cut up and moved around to create new forms and interesting shapes, making objective things such as letters look more subjective in nature. 
Additionally, Rudnek also fills his shapes with images, however whilst Hu uses objective shapes and fills them with subjective patterns, Rudnek is taking subjective shapes and filling it with objective photographs of people. 

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After researching artists Eric Hu and David Rudneck, it was evident that really such approaches to graphic design could produce exciting compositions that challenge the viewer in a refreshing way. By taking subjective things and reforming them into objective and recognisable objects, we can get a whole new aesthetic on something so ordinary and possibly mundane. 


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