Goalz: Postcards Vol.1

The design reached out to creatives in order to gather pieces of work that can represent each SDG in the postcard series that will be released each month as part of the campaign identity and ideology of sharing and educating, especially through the medium of design. This idea keeps a close bottom-up styled community that runs off the involvement of its members. 

The postcards need to be contemporary and visually strong, with the intention of people sending them around to friends and family, pen pals and so on. Addiionally, young adults are more likely to want them if they can relate to the aesthetics and depictions of the imagery, and having the works of people one knows or at their level, encourages the indivudal to achieve similar goals. This approach to design is motivating, and a coherent visual structure will allow for the identity and sustainability of the concept. Keeping a basic grid template that will be able to change accordingly with the different entries

Postcard dimensions:
It is important to make sure the postcards are international sizing, to encourage the global community that Goalz seeks to become.
International Standard Postcard Size

Although the general consensus is that the dimensions of an international standard postcard are A6 size, 148 x 105 mm or 5.8 x 4.1 inches. The Universal Postal Union (UPU) has defined postcards as having the following maximum and minimum sizes for their members.

Size	Length x Height (mm)	Length x Height (in)
Maximum	235 x 120 mm	9.25 x 4.72 in
Minimum	140 x 90 mm	5.51 x 3.54 in

The postcard series will fit the 148 x 105 mm to keep a medium sizing 

Templates:

Portrait submissions
- Frame starts 0.56 cm from top
- Frame is 8.93 x 12.61 cm
- Writing starts at a 0.26 cm gap from the frame (13.42 cm) and should not go past 14.24 cm (0.56 cm from bottom)
- Type is Circular Bold inline with the logotype

Landscape submissions
- Frame starts 0.56 cm from top
- Frame is 8.93 x 12.61 cm
- Writing starts at 0.26 cm gap (9.56) from the frame and should not go past that line as is landscape
- Type is Circular Bold inline with the logotype

Back of postcard
- 0.5 cm border
- type Circular Book 8 pt
- stamp mark top right
- goalz logo bottom left

Gathering imagery:
I sent out an appeal to young creatives to send me any old work that linked to the SDGs.
It was important for the first volume to cover a wide range of creative pathways to set an example that all forms of work is encourages and accepted - from drawings/ painting to sculptures, prints, collages and photography. Accordingly, images were selected that best fitted the identity and intentions of the campaign, as well as which ones best visually translated the goals. 

After placing the relevant imagery into the grid it seemed that there was too much white spacing and that the initial template did not follow standard portrait and landscape sizing. As such the reformed postcard layout changed to. These were the responses and following the final images that best fitted the intentions of the campaign, as well as best communicating their goal are to be chosen. 

0.34 cm from top 
0.36 cm from sides

This was in order to leave a more appropriate sized border for a postcard, giving more focus to the image and less negative space (white border).

New dimensions:

Initial experiments - before and after dimensions changed:

Format of information page:

This will be slotted in front of the relevant postcard to provide context and information 

Hierarchy:

1. Uppercase Circular Black 18 pt 

The goal number (in their individually recognised and assigned UN colour to keep coherency and clarity with the audience - considerations with cross referencing - this eradicates confusion, and uses design to enhance ease of translation)

2. Sentenced Circular Bold 14 pt kerning -60 line gap 13pt 

Short synopsis - tight kerning inline with logotype - representing close knit community. cooperation and unity / togetherness

3. Circular Book 8 pt (bar goal 13 which requires a lot more information so drop to 7pt)

Main body of text giving information 

Outcome:
A well structured and coherent visual identity that is informative, youthful and vibrant - complimenting the postcards well. It is both friendly and inviting, focusing on positivity for progression, whilst simultaneously informing the audience on critically important issues and current affairs.