Design for screen - RGB colour palette
To enhance the campaigns interactive qualities, as well as its online presence, a series of malleable motion graphics were made for use on social media platforms.
The colour scheme kept with the initial findings conducted in research on yellows and oranges and blue;
- yellow - positivity, fun
- orange - creativity, energy, joy
- blue - most popular worldwide colour, harmony and intelligence
Additionally, together they balance out warm and cool colours to further enable a neutral and calming design.
Furthermore, the theme of circles continues to carry on the main themes of cooperation / togetherness and to connote the world which is the main focus of the goals - global cooperation and action. The globe further exemplifies this concept, as well as the accompanying orbit. The relevant imagery is layered with hand drawn illustration to add the creative flair of the campaign, which seeks to promote the power of creativity to affect change, as well as highlighting the necessity of involvement of its TA.
The motion graphic also wanted to accentuate the rationale of the logotype to its audience. The focus is taken to the circle of the O and the subsequent eye.
How can the eye be manipulated through animation to highlight its characteristics?
Production:
gif form
Motion graphic 2 - for more focus on the logotype
Smiley face - recognisable / mirrors the yellow smiley faces - relevant to target audience, nostalgic - 55 years the yellow smiley face classic design has been around
draws focus on positivity and vibrancy, and the extra eye lashes keep it bright and light- hearted.
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