The design started by using the the images shared from the brief and applying the processes that were picked out from the article:
- Reorganising, reshuffling, repurposing
- Strobed then slowed
- Chopped up stencils
The type throughout would use Brutal (font) as expressed in the brief.
The design started off by creating compositions out of shapes from the copy / the artwork
're-imagining' and stencils, to reflect the artwork of Robert Del Naja
These were then put onto Photoshop timeline to make a short video Airdropped to a phone, where they could be edited with the Gliche which offers a variety of effects that can be controlled, as well as lots of options for overlaying the filters, like the adobe suit offers.
Due to the lack of time, the design process was rather free. It was decided to not have a story board of how the end result will look, but go off each edit and idea, making the process less planned and reflect the 'breaking patters, messiness' of Massive Attack's work. This was a concept that went well with both the time frame and the article.
Therefore, to reflect the nature of the key concepts within the text, the design wanted to follow the flow of what was being created rather than sticking to a rigid template. In this way, it was the ideas that followed on from each piece that would inform the next. I.e. a certain effect may have made an image look like sound waves, so this was used to visualise volume.
The key things the promo wanted to include was strobe lighting, code, DNA and ideas of 90s nostalgia to reflect the '20 years on'. As such the initial ideas played around with depicting the brain, DNA, technology and the stand out quotes that would reflect the visual story trying to be told.
The original images were then collated into a new gif to see how the editing software could distort it further. The design liked the pixelation of the poor blown up quality, and though it added to the desired 'techy edge' aesthetic.
Type progression experiments:
The type was played around with but infusing with colour, glitching, putting an 'on-screen-like' effect, layering with code and sound waves.
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