End Of Year Exhibition Branding: Brief

Brief:

Design the branding for the Leeds Arts University 2019 End of Year Show. This will cover both the Foundation Diploma and the Undergraduate degree courses.

The campaign must have a strong concept and promotional value that is eye-catching and creative, acknowledging the diversity of all the university-wide courses; as well as a level of professionalism due to the context of the formal audience the show attracts.

Considerations:

• Concept and promotional
• Reflect the essence and purpose
• Showcasing hard work and talent of exhibiting students
• Has to represent all courses
• Eye-catching and creative

TA:

• Feeder schools, teachers, pupils
• Parent, staff, management
• Current and future students
• General public
• Alumni
• Local artists
• Creative industries, professionals and businesses

Deliverables:

1x External sign Blenheim

1x A0 poster

1x A6 double sided flyer

1x Promotional Video

1x Private view email header

Mandatory requirements:

LAU logo must be visible and legible on every design
170 years
Only specialist arts Uni in the North of England
University values

1x External signage Vernon St.

Competition prize - £500

Internal Collaboration
Group of 4
- Finn, Amin and Harvey 

Deadline: 21/02/2019

Duration: 2 weeks

Response:
As the target audience is so broad, the design should reflect a strong concept that encompasses the university values. Its productions should have a high level of professionalism that will attract industry, yet maintain a playfulness and vibrancy that both represents the current student body, and speaks to the future ones.

Key university pillars:

• Artistic Enrishment
• Vibrant Collaborative Community
• Using space efficiently
• Respecting individuality
• Progressive - experimental, radical, responsive, unconventional, risk-taking

Idea:

Imagine a world without art, design, and media. This was the basis for the Exhibition name. All the work created within the LAU institution is the foundation of what will add vibrancy, structure, creativity, and ultimately enjoyment to our societies. We are creating for tomorrow, so that the future is progressive, sustainable, and most importantly - not bland. 

For Tomorrow

• painting tomorrow (fine art, illustration)
• shaping tomorrow (all courses)
• entertaining tomorrow (all courses)
• creating for tomorrow (all courses)
• design for tomorrow (graphics, fashion, textiles)
• picturing tomorrow (photography)
• sustainability for tomorrow (all courses)
• equality for tomorrow (reflecting the progressive concepts behind the work)
• housing for tomorrow (the idea of the institution/building producing tomorrows creatives)