Website
The university's website provided a clear insight into their visual literacy, styles and tastes. The bright playful colours and various shapes / geometric forms are definitely aspects that could inform the design development. The website was also important to note when considering how the design would look as a banner for promotional purposes.
Values
The design investigated LAU's key values and intentions in order to progress with a concept that reflected the university's ideology. This information would feed the justifications for each design decision, which in turn would keep the design focused and justified. If the judges are the senior management, then they will want the design to reflect what the university stands for in conjunction with representing the students work.
Response:
Considerations
- Student work variety
- New build aesthetics (colour, style)
Previous Winners:
4-years ago: Going Going Gone
- Bright, bold colour and imgery
- LAU colours (teal, purple and pink)
- San-serif clean minimal type
- Centred
- Variety
3-years ago: Made Here
- Building blocks
- Use of punctuation
- San-serif type
- Colourful yet with not too loud
- 3D imagery
2-years ago: Extra-ordinary
- Bright, block colours - inline with LAU branding purple and pink
- San-serif type
- Repetition
- Playful
- Variety of imagery
Last year: Leeds Arts University Show
- Black and white
- Stripped back
- Typographically focused
- Diversity
- Bold
- No imagery
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