Brief:
Visiting professional and designer for Wired UK, Kieran Walsh provided the opportunity to design a promotional video for their upcoming article on the highly experimental group 'Massive Attack' who have blurred the lines between technology, music and art for over 20 years now.
Outcomes:
·
Insta post dimensions (1080px x 1080px
or 1080px x 1350px)
·
Insta story dimensions (1080px x
1920px)
|
1x up to 60 sec Instagram Post
This could be a gallery / animation /
video using the image, words and type assets found in the article.
1x up to 15 sec Instagram Story:
This could be a single or a series of
Instagram stories to work independently or alongside an Instagram post.
|
Time for project: 3 days
Files received:
Concept:
To visually reproduce the stand out words within the article, to aesthetically reflect the key concepts within Massive Attack’s music and process; breaking patterns, distorting and repurposing. This can be done by breaking the grid, and editing over and over until the original source became something completely new. The end result seeks to reflect a 'news feed style light show' that was the art direction for the bands live performances, and also hint at styles of the 90s to communicate their ongoing relevance in the fusion of music and technology.
- ‘rumbled’
- ‘bass-shaking’
- ‘deep-bass loops’
- ‘collage…segments joined together’
- ‘surrounded by screens’
- ‘ringtones’
- ‘the human brain’
- ‘reorganise…rediscover…
redistribute’ - ‘chopped up stencils’
- 'ringtones'
- ‘pushing technology to its limits’
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