Thursday, 11 April 2019

Massive Attack Promo - Wired: Production

For the production, Massive Attacks most famous song 'Unfinished Symphony' was chosen for the audio, due to its long instrumental intro without vocals, as to not take away form the type communication. The final video was rendered in its appropriate format and exported for submission.

Instagram post:





Examples of editing techniques:




Final Type Stills













Instagram story:
For the story, the design wanted to use aspects from the development stage that didn't make it onto the final 60 second video. The idea was to keep the visual literacy of the green black and white, and to mirror the oscilloscope sound and old technology. This also meant the story could be done efficiently. 
The final swipe up part, used a pallet that reflects the photograph of the hands in the article. This way it would tie in nicely to imagery that would be seen if someone was to click on the link.




Final Videos

60 Second Instagram Post
https://youtu.be/CcthSvtkEOw

Series of 4 second Instagram Story Posts
These can be put together into one 15 second story for advertisement, or used as a series/ sequence on the WiredUK Instagram page. 

1. 

2.

3. (this one can be cut if the 15 second one is desired)

4.

5.

An Example of the Instagram Story

Unique sound-work made for the story


Submission


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