Branding a Depop Seller: Brief

Brief:

Danielle Mass, Depop’s 64^th in the world seller, approached me to brand her page and expanding company. Depop offers events around the country for their top sellers to have stalls, so this branding must be adaptable across

Background considerations:
Depop is essentially a forum for re-selling up-cycled and second-hand clothes, which in turn reduces the unnecessary waste of garments with toxic dyes and plastic. The rise of Depop deters the next generation from having strong brand identities and broadens their conscious consumer choices. Second hand clothes are often cheaper, so students love the idea of getting something new that not everyone else may have. Fast fashion is detrimental both socially and environmentally to the planet, through its huge carbon footprint and the social issues of outsourcing for maximum profits. It has become a colossal force in both bringing about climate change and in the growing disparity and inequality between the East and the West.

Outlets like these are a great way for a bottom-up approach to tackle the greater issue at hand. Anyone with a smartphone now can be their own boss, utilising the resources ready available to them within fashion and the creativity around it. Buying and selling used clothing is a more sustainable approach to ethically politicising this industry, and as it grows in popularity it is only the transnational companies at the top in charge of this exploitation of people and land that will have to react.

My investigation into COP2 means I have a large contextual understanding of the importance of recycling clothing and the detrimental impacts of fast fashion. In this way, the brand needs to speak to the target audience in a loud tone of voice as it must separate itself from the rest. It needs to focus on the social and eco benefits people are contributing to when they make conscious decisions to buy from her and not the high street labels.

Client Existing Profile:

 

Identity

What is the identity you want to sell?

Promote individuality and self-expression

To buy clothes no one else has

To be sustainable economically, socially and environmentally

Building connections within the Depop community (friendships)

Helping reduce the huge impact of the fast fashion industry

Requirements

- Name
- Logo
- Catchy tag line
- About section 
- Brand strategy
- Sale post 
- Motion Graphic
- Intro Video