Wired UK is a bimonthly magazine reporting on the effects of science and technology, covering a broad range of topics from design, to culture and philosophy. Being provided with a chance to have my designs shared on this popular platform was a huge opportunity, and so the design sought to utilise the newly developed editing skills that were still fresh from prior briefs. This task was a open and full of experimentation, focusing on the topic of fusing music and visuals, which I have been progressing in throughout the course. The fast turnaround of three days proved the efficiency that I had developed by working with these design methods.
As a huge personal fan of Massive Attack, the design was driven to produce work that mirrored their ideology, rather than the intended client. This was included in the feedback given, which was not surprising on reflection. The design thus learnt to consider the client in practical terms - the client was not Massive Attack but WiredUK - whose readers and followers care less about the artistic direction and more about the technological and scientific side to the story, with a sort of clean, corporate, sleek aesthetic. Therefore, although the production suited the concept and reflected the article's subject, it strayed in considerations towards the intended target audience. This is in turn provided a key lesson for future client set briefs.
Despite this, I was still happy with how the concept informed the design throughout, and the output really reflected the stand out words within the article, contributing to its successful promotional value. The sound work gave the entry a unique aspect, that was well applied in context, aiding the tech-driven aesthetic.
Nonetheless, the short turnaround left little time for much peer critique and refinement, which meant the design was more prone to brushing over the specifics of the brief. The submission asked for a 15 second Instagram story (or a series of smaller ones). The design supplied a series of five, four second videos, but one combined example of their flow that lasted 20 seconds, which most likely caused confusion. Luckily, there was a clear element that could have been removed, and this was noted in the production process. But for submission to a client, it is now clear that should have be sorted out prior to maintain a level of professionalism.
Still, this brief provided a great insight into the professional world, and the opportunity to get feedback from a practicing designer in a sector of particular interest. It was interesting to see the final design used for the output of this brief, which ended up taking attributes from a lot of the submissions, but fitting it into the Wired visual language. This was possibly the most useful feedback the design could get.
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