Branding a Depop Seller: Design Development

Progression:

Following the approval of the client and off the back of the requirements list supplied, the design sketched out rough ideas for the possibilities to play on 're' words for the signs.

Working in a square format, and with a consistent grid, various layouts were applied to keep a consistent visual output, thus maintaining a coherent brand.



Rebrand Campaign

If the client was going to change her name and tag (@) it needed to be announced as otherwise her followers would not know how to reach her. As such a series of rebrand posts were developed that communicated the transition.

Initial Ideas:
- Playing with repetition and (re)words
- Fading
- Use of Monserrat for the brand and GT America Expanded for the secondary type
- Using @ logo instead of the word at to reflect the digital language of the audience
- Seeing how the brand colour could be incorporated and if it was necessary

Keeping a structured grid

 

Simplifying:

Final rebrand posts:

(Slow and faster variations)

- Combines all the ideas into one; a pop of colour, the (re) tagline and the transition

- Announces the rebrand then clearly displays the old versus new handle

Stills:

Notice & Sale Signs:

The sale signs followed the brand identity guidelines set out prior and were all created using the same format and grid to maintain a consistent visual language. 
Layout was played around with, mostly starting with a lot of text, and slowly cutting down, leaving the most necessary wording. 

However, the design decided to no let the variations go to waste, increasing the amount of outcomes within a short period of time. Due to their slight differences, they were made into gifs / short videos to be shared alongside the stills, thanks to the nature of Instagram and Depop's multiple file upload option within one post. This was done as when scrolling moving image has been proven to be more effective when capturing the attention of the viewer.

Furthermore, the client was supplied with multiple variations so that she could post different variations when she liked. As on these sharing platforms you have to upkeep a profile as much as possible, sharing stock and notices often to maintain following and interest. It thus seemed appropriate to make several variations that could be used in longevity.
All use the same type, colour scheme and grid, meaning that although different they still look well packaged. 


The design development engaged in:

• Adding use of emojis to speak to a younger audience
• Keeping the colour balance neutral and consistent
• Using language that tries to make the consumer feel good about their purchase
• Using colloquial language to add personality form the seller (reflecting what she wanted in her emails / the way she described things)
• Playing with layout of type around a square like the Depop advertising

Structure:

general 10% background

Outcomes:

Valentines Day

General sale signs

ReMondays

New Stock

Make me offers

Bunchies and clips

Out of office

Spring Sale

Verified Seller

No extra fees (delivery / depop commission)

Earth day

Instagram promotion

10k followers