Notes from episode:
- No other kind of punctuation has the same power as the exclamation point to signal a feeling
- Using it to translate tone
- Became uncool after 1920 - due to press and sentimental novels
- 'unmanly'
- Advertising had a love affair with the exclamation point as writers steered clear of it - 'pointless'
- Typetalks
- Interrobang - Combines interro for interograte and bang, a slang term that emerged from comic books
- Acclamation point - a demonstration of good will or welcome
- Conviction Point - if you need to say something with unwavering certainty
- Authority Point - to share your sentence with a note of expertise
- None caught on as a different design trend had already caught hold - VW ushered simplicity and the full stop / period in direct opposition to competitors like Chevrolet
- Use in print ads plummeted
- Rocketed in comic book / tv series as allowed people to not take things to seriously
- 'Always with a sense of I don't really mean this'
Uses became specific to:
- pop art
- popular musical titles- campaign slogans
- SATIRE
SEX / feminism
- Rise in women in the workplace
- Full stops were direct and could seem stern, exclamation points became code for nice
- 'if you don't have an ! it sounds like you don't mean it'
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