Exhibition Poster: Design Decisions

Placing the poster into a realistic visual context to give it more authority, and to see if it is befitting of its intended space. The neutral colour scheme allows it to work in any space, and the pastel solid geometric shapes stand out against the dark background and thus attract the attention of a passer-by. For particularly art exhibition advertisement at the Tate (which is a populist art gallery and thus is more commercial art) it is important to be colourful in a bright and vibrant way, yet be reliable and not over-done - which is achieved in this design.

The frame of the sculpture aided and formed the secondary geometric shapes that surround the image. The circle epitomising the sculptures out framer and circular motion, and the quadrilateral shapes around it are extended off from the lining and folds within its structure. It is for this reasoning that the geometry works in harmony with the photograph, and neither distract the other. 

As a poster in contained within a space, in this case A1 measurements, it is important to keep all the relevant imagery and text within this rectangular portrait frame. As such, the image itself is off centre so that the shapes can direct the eye around the poster. 

The decision to tightly kern the type and overlay it was playing on the theme of the hypothetical exhibition name 'Breaking Geometry'. In this sense, it was to essentially break the grid. It was also important to distinguish the artist from the other details, and as such a different more formal typeface was used, in lowercase to see it is a name, and somewhat fading into the background to not distract and contrast with the Tate typeface but be visible.  

Mock ups: