The wayfinding variations covered all the aspects explored within the branding visual identity – the combining of small cubes as well as the individual main logo cubes, and the other possibilities that could be produced from the relevant grid isometric and mesh system. In order to strip back and not over-complicate the design, it was decided that the net of the cubes produce the best template for an arrow that can be adjusted to fit any direction. The final aesthetic mirrored the idea that if you were the double-click on an image for example, it is highlighted against the background. This is what the arrows sought to achieve for the wayfinding – a highlighted section of the cube that reveals the arrow.
Mock ups:
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