The flyers were an important forum for promoting the exhibition, and it was felt that creating an interactive quality to them would allow our branding to stand out and be all-inclusive. The idea of the exhibition is to celebrate Leeds, and social media is nowadays a huge influence in spreading information and advertising at a free and fast rate. By using the cubes as a frame, the flyer would allow people to photograph their favourite place in Leeds, share it to people, thus spreading the word further and allowing the public to participate in the event of spaces in Leeds. It would also replicate the imagery of the prints inside the cubes, keeping a coherent and recognisable brand of image within this cube shape.
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