Research - Exhibition Branding

Leeds

·       Population (2011)- 751,500 living in 320,600 households

·       3rd most populous city in UK

·       Density - 1,388 people per square km.

·       Culture - known for its culture in the fields of art, architecture, music, sport, film and television. As the largest city in Yorkshire, Leeds is a centre of Yorkshire's contemporary culture and is the base for Yorkshire's television (both BBC and ITV) and regional newspapers – rich in creativity and thus vibrancy

·       Demographic – 85% white 7.7% Asian 3.5% black 2.6% mixed 1.1% other -changed drastically from 2001 to 2011 from 9.2% dominantly white – embracement of diversity and different cultures

·       History - Industrial Revolution turned Leeds into a mill town – factories – mass productions – textiles

Celebration

Definition:

Celebration noun

1. A special social event, such as a party, when you celebrate something:

There were lively New Year celebrations all over town.

Such good news calls for a celebration!

​2. The act of celebrating something:

Let's buy some champagne in celebration of her safe arrival.

·       If ever there was a cause for celebration, this peace treaty was it.

·       They planned a special celebration for her homecoming.

·       A celebration is held for the boy at the age when he is considered to have reached manhood.

·       The ending of the war is not a cause for celebration, but rather for regret that it ever happened.

·       This calls for a celebration!

Celebratory aesthetic representations:

-       bunting – cube shaped fairy lights

-       confetti

-       happy colours – bright – yellow

-       sparklers / fireworks

Positivity – focus on progressive aspects – dimensions (magnitudes, breadths) -  growth in size, togetherness (represented through equal lines? Connected lines?)

Print

-       Poly board

-       screen

-       linocut

-       woodcut

-       mono

-       stamps

Screen-printing:

‘a printing technique whereby a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed.’

‘One colour is printed at a time, so several screens can be used to produce a multi-coloured image or design.’

The idea of care in layers, and how adding can create new dimensions – different colours or image and then text – difference between all the layers of one colour vs. entire image / composition
SUBSTRATE – IMPERMEABLE – MESH – REVERSE STROKE – PRESSURE

-       stack of cubes which are squashed

-       using a sponge to print a cube through a piece of mesh material (tights)

-       impermeable surfaces, waterproof? Bin bag – contrasts? Sponge

-       substrate just a surface – unconventional surfaces? Rock, metal slate,

Three dimensional space:

Geometric setting – three values (parameters) needed to determine the position of a point 

Three dimensional Euclidean space  - sequence of n numbers understood as location in three dimensional space 

Three parameter model of the physical universe – only spatial part 

Three values refer to measurements in different directions – coordinates – vectors should not be in the same two space (plane)

Can be labelled in any combination, width, height , depth and breadth

Coordinate Systems:

Describes every point in three dimensional space with use of three coordinates

Three axes perpendicular to the origin – origin the point at which they cross – x, y z 

Lines and Planes:

Two distinct points show a straight line 

Three distinct points either collinear (in a row) or create a unique plane 

Four distinct points can be either collinear (in a straight line), coplanar (being or operating in the same plane) or determine a unique plane